A New Name for Black Friday
We hope your Thanksgiving was fulfilling and joyful. Today we have a bit of news to share.
We've been working on rebranding for quite a while and are so excited to show you! We have matured from a group of students in 2011 who happened to have a thing to sell (the Prop) to a business that is focused on designing simple, smart and functional products. MAKE was a great start but we felt it was a bit confusing and also quite a mouthful.
Finding a new name is definitely harder than the first. We wanted a name that represents our current products and where we intend to go next. It also has to be much shorter than 17 letters long. The result?
Nack represents a duality of product and designer in a subtle way. The root word knack feels just right in definition but a bit silly with that silent 'K.' There is also a slight bit of mystery in its generic nature and hopefully inspires investigation into what we offer.
: an ability, talent, or special skill needed to do something
1a clever trick or stratagem
1b clever way of doing something
2 special ready capacity that is hard to analyze or teach
3 archaic: an ingenious device;
"Studio" is a simple classic name for the artistic and academic intentions of our little business.
Read more about our transition. We hope you like it!
Let us not forget also that it is national-day-after-turkey shopping sales.
Get 30% off everything with "NACKBF” through Sunday evening.