Omaha, NE, USA
Designers inherently brand everything, it is part of process. Since MAKE is a collaboration of many designers, we created a foundation document to clearly reference what our brand is built on. The involvement of MAKE is more important than the business itself. Power comes from the group, which is why we believe “___ is better than one.” We developed our brand with flexibility in mind, making space for evolution. The logo developed for MAKE is both formal and informal; black or white. Its intention is uniform across our span of endeavors, from a residential home to restaurant branding, and we want our base logo to blend with the designed branding seamlessly.
The foundation document will be an ongoing project. It allows MAKE to continually reinvent itself as culture, fashion and social influences evolve. It is important to have a consistent image defining the strength of the document. New collaborators will never be confused regarding logo selection, being led to the most appropriate branding due to the foundation document’s prescribed structure. We hope you enjoy, and please, take one at the bottom.